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		<description><![CDATA[<span style="color: #ff6600;"><strong>VIP.com</strong></span><br />
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		<title>Focus on ‘Story Telling Branding’ in China</title>
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		<pubDate>Tue, 22 Sep 2015 02:55:56 +0000</pubDate>
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		<description><![CDATA[Story telling is a key aspect to consider when it comes to ‘branding’ in China. The Chinese consumer is drawn to appealing narratives surrounding products, they are looking for something unique which sets a brand apart in an increasingly competitive marketplace. Connecting with consumers emotionally through a well constructed narrative has become evermore important. Products come to life through stories and this can be what elevates your ... <div><a href="http://2015.gdmschina.com/en/resource-en/industry-news-2/3058.html" class="more-link">阅读更多</a></div>]]></description>
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