TIME: Dec.2nd,2015
VENUE: 1F Century Hall
Availability: VIP Pass/Sub-Track Pass
“Cross-Brand”represents a new lifestyle and aesthetic interpretation. The core advantage of cross-brand marketing for brands – is the combining of previously unrelated elements to merge and blend together, to give further depth to brands. Brands that can establish cross-branding relationships must be complementary and not competitive. In the age of mobile internet, how to achieve win-win and even multi-win is a topic that marketers should seriously look into.
| 14:15-14:55 | Youku Joins Hands with Coca-Cola, “Lyric-Bottle” Marketing Becomes Even More Powerful |
 |
Youku Tudou National BD GM Leo Liang |
| 1.Case Study: Coca-Cola’s collaboration with Youku Tudou 2.Cross-brand Marketing – Content is really king |
|
| 15:05-15:45 | To Leverage the Magic of the Internet for Cross-brand Marketing |
 |
Nice Marketing Partner Eric Tian |
| 1.How to find consumers that matches your brand awareness 2.How to turn online word of mouth into your marketing tool |
|
| 15:45-16:05 | Tea Break & Exhibition Visit |
| 16:05-16:45 | New Tricks up Marketing Sleeve |
| 1. New Cross-brand marketing strategy 2. How to initiate a win-win cross-branding marketing event |
|
| 16:55:17:35 | Didi: A Case Study in Cross-brand Marketing |
 |
Didi Marketing Director Jacob Tang |
| 1.How should one choose partners for cross-brand marketing in the digital era 2.The true nature of cross-brand marketing：consumers engaging in the sale of content |