Conference Agenda
Keynote Track
TIME: Dec.2nd,2015
VENUE: 1F Century Hall
Availability: VIP Pass/Keynote Track Pass
Bringing together digital marketing heavyweights from China and aboard, sharing the newest insights, with in-depth analyses of the newest case studies!
Brand Digital Strategy
Time: Dec.1st,2015
Venue: 1F Century Hall
Availability: VIP Pass/Keynote Track Pass
Marketing Strategy and Channel selection, role of digital in brand building,eCommerce, Omni channel.
Marketing Channel
Time: Dec.1st,2015
Venue: 3F Yellow River Hall
Availability: VIP Pass/Keynote Track Pass
Marketing channel strategy, Mobile and Integrated Marketing, Cross screen Programmatic buying.
Crossover Marketing
Time: Dec.2nd,2015
Venue: 1F Century Hall
Availability: VIP Pass/Keynote Track Pass
Principles and Applicability of Crossover Marketing, Newest case analysis of crossover marketing.
Marketing Performance
Time: Dec.2nd,2015
Venue: 1F Century Hall
Availability: VIP Pass/Keynote Track Pass
Diversity of ROI measurement across companies, set the marketing strategy-centered evaluation.
Content Marketing
Time: Dec.2nd,2015
Venue: 3F Yellow River Hall
Availability: VIP Pass/Keynote Track Pass
The change in targeted consumers and consumer behaviors calls for more superior content.
Consumer Insights
Time: Dec.2nd,2015
Venue: 3F Yellow River Hall
Availability: VIP Pass/Keynote Track Pass
New features of customer behavior and research methodology in digital era to improve the effect.
Tech-Talks
Time: Dec.1st,2015
Venue: 5F Yangtze River Hall
Availability: VIP Pass/Keynote Track Pass
Comprehensive digital technology introduction with specific cases by outstanding vendors.
Workshop
Time: Dec.2nd,2015
Venue: 5F Yangtze River Hall
Availability: VIP Pass/Keynote Track Pass
GDMS Workshop will focus on single topic with systematic theories and ample valuable cases.
G-Startup Village
Time: Dec.1st-2nd,2015
Venue: 1F Mandarin Hall
Availability: All Passes
Presentation of 20 start-up enterprises in the realm of digital marketing and technology.
Speakers
Li Feng
Gridsum
Co-President
Tiger Yang
Chinapex
Co-Founder, President, COO
Fan Yiming
Mogujie
Brand Director
Joanna Yu
Nestle
E-Commerce sales lead
Rasheed Zhao
Kellogg's China
Digital Director
Jerry Huang
Dianping.com
VP Marketing
Wang Yajuan
Sina Weibo
Vice President
Cheng Junyi
Didi
Marketing Vice President
David Wu
Visit Finland
Representative in Shanghai
Robin Zhang
LinkedIn China
Head of Consumer Marketing
Anthony Ho
Mondelēz International
Marketing Director - Media, Digital & Consumer Engagement
Keen Yim
Burberry
China & Regional Digital Marketing Director
Water Li
W
Founder
Wei Yang
Qunar
Group EVP&CEO of the Flight Group
Zhu Jing
VIP.com
General Manager,Internet Finance
Enoch Tsui
Ping An Insurance Group
GM of E-Commerce and Deputy CMO
Song Zhaowei
Haier Group
Marketing GM
Sam Chen
Mengniu Group
Brand General Manager
Zhao Gang
BESTORE
Marketing VP
Chris Jia
Ctrip
Marketing Director, International Hotel Business
David Shing
AOL
Digital Prophet
David Porter
Unilever China
Media Director, North Asia
Gavin Pathross
Yum! Brands
Chief Digital Officer
Glory Zhang
Huawei
Consumer BG CMO
Christine Xu
McDonald's
China CMO
Paul Hu
Volkswagen Group China
CMO Greater China & ASEAN
Raymond Ye
Mattel
Head of Marketing, Greater China
Vivian Yeh
Mead Johnson Nutrition
Marketing Director - Integrated Consumer Engagement
Soon Sze Meng
VISA
VP,head of Marketing, CMO China
Jean Wang
SOCIAL ONE
Chief Knowlodge Officer
Benoit Garbe
MillwardBrown
Managing Director, Greater China&APAC,Africa,Middle East
Adil Zaim
Carat China
CEO
Grace Liu,PhD
TNS & TNS Sinotrust, China
CEO
Eric Tian
nice
Marketing Partner
Sandeep Bahl
Mega Maldives Airlines
Chief Commercial Officer
Patrick Xiao
Lvmama
CMO
Stephanie Wang
QWOM
CEO
Arlene Ang
OMD China
CEO
Eugene Chew
JWT
Chief Digital Officer
Lawrence Wan
Dentsu Aegis AMNET
Managing Director
Price Catalogue
VIP Pass 2016/4/6 - 2016/6/6
$596
| Entitled to attend all content of the summit（including keynote, sub-tracks, workshop） |
| entitled to lunch and all tea breaks, as well as networking oppportuntites with industry leaders |
| VIP Resting Rooms |
| Tour of Exhibition Area |
| Register Now |
Sub-Track Pass 2016/4/6- 2016/6/6
$407
| Entitled to attend all content of both days’ sub-tracks |
| Entitled to lunches and all tea breaks, as well as networking opportuntites with industry leaders |
| Tour of Exhibition Area |
| Register Now |
Keynote Pass 2016/4/6- 2016/6/6
$349
| Entitled to attend all content of both days’ keynote track |
| Entitled to lunches and all tea breaks, as well as networking opportuntites with industry leaders |
| Tour of Exhibition Area |
| Register Now |
Video
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