TIME: Dec.2nd,2015
VENUE: 1F Century Hall
Availability: VIP Pass/Sub-Track Pass
The core of digital marketing is precision and interaction，and the key is to offer measurable marketing effectiveness, and enhance branding ROI. Measurement for ROI of enterprises in different sectors will always be different, small enterprises are more focused on enhancing sales, which differs from the focus of large enterprises on brand communication. To seek your own standards, and not be mystified by numbers, you would really have the edge on consumer insight, and understanding one’s true positioning as well as one’s competitors’, whereby allocating maximum resources to gain maximum ROI.
| 09:00-10:30 | Registration & Exhibition Visit |
| 10:30-11:10 | Delving into the Top 8 Misconceptions on Programmatic |
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OMD Head of Accuen Jun Yuan |
| 1.Does big data always equates to programmatic buying？ 2.What is the true value of programmatic buying？ |
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| 10:10-11:30 | Tea Break & Exhibition Visit |
| 11:30-12:10 | Advertising ROI Measurement in the Multi-screen Age |
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Miaozhen Systems Chairman & CEO Wu Minghui |
| 1.Is effectiveness measured by sales and user volume？ 2.How to realize measurement for multi-screen ads |
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| 12:20-13:00 | How to achieve great story-telling via digital |
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Tencent SPA GM Ching Law |
| 1.How to maximize the effects of digital marketing 2.Digital Branding + Performance Marketing is king |
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| 13:00-14:15 | Lunch & Exhibition Visit |