Anthony Ho
Marketing Director – Media, Digital & Consumer Engagement at Mondelēz International
A marketing, media and communications specialist with over 17 years experience in global/regional FMCG brand marketing, media & consumer engagement.
Specialties:
– Developing brand, media, digital and eCommerce strategy
– Creating engaging consumer campaigns that build affinity with brands
– Building new brand/product positionings and developing brand architecture frameworks
– New market and category launches across Asia Pacific
– Setting strategic direction
– Mentoring and leading teams in complex matrix organisations