Mobile Will Push Digital Ad Dollars Past TV by 2019

The “when” depends on which research you adhere to, but by nearly all accounts, digital advertising is going to overtake TV in the next five years. Forrester Research today prognosticated that interactive spending will achieve a 12 percent compound annual growth rate and total $103 billion by 2019. The development is driven by huge gains for the search, display and …

Does Mobile Marketing Actually Work in the Real World?

When you walk into the mobile advertising firm xAd’s headquarters in New York, you’ll notice a pair of digital screens showing maps of the United States. On the left, a map plots out more than 150 billion monthly pings from smartphone owners opening advertising-supported mobile apps and sites across the country. Meanwhile, the map on the right is zoomed in …