TIME: Dec.1st,2015
VENUE: 1F Century Hall
Availability: VIP Pass/Sub-Track Pass
For corporate brands，there isn’t a one-size-fits-all brand strategy，only adapted marketing strategies that are suited to the digital new wave – how to establish your brand digital blueprint ；find effective ways to locate your consumers；seeking the point of connection between online and offline，and how to achieve the goal of brand building via digital，as well as how to leverage eCommerce？Which are the parameters for seeking partners；And what is the key marketing focus for 2016？
Attendees: Marketing VP，Brand GM，Brand Directors，Ecommerce Directors，Digital Marketing Directors
| 09:00-10:30 | Registration & Exhibition Visit |
| 10:30 -11:10 | Plan Your Best Strategic Move for Digital Marketing |
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JWT CDO Eugene Chew |
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| 11:10-11:30 | Tea Break & Exhibition Visit |
| 11:30-12:10 | Digital Marketing – Do You Have What It Takes? |
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Mondelez Brand Communication GM Pete Mitchell |
| 1.Misconceptions in Forming Digital Marketing Strategy 2.How to Achieve More Visionary Digital Strategies |
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| 12:20 -13:00 | Marketing strategy of Social eCommerce |
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Bestore Marketing VP Zhao Gang |
| 1. How Brands Should Position their Social eCommerce? 2. How Brands Build Up their Ecommerce Strategy for the Digital Era |
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| 13:00-14:15 | Lunch & Exhibition Visit |
| 14:15-14:55 | The Combination of Great Programmatic Platforms and Brand Strategy Results in Better User Experience |
| Chinapex CEO Tiger Yang & Brand customers | |
| 1.What can programmatic buying offer for brand marketing 2.How do we measure the effectiveness of programmatic buying |
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| 15:05-15:45 | Embracing the world: Ctrip’s globalization footprint |
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Ctrip Marketing Director, International Hotel Business Chris Jia |
| 1.Ctrip’s market performance, from international hotel’s aspect 2.Ctrip hotel business marketing strategy and tactics in globalization 3.Ctrip hotel business innovation for the digital era in a brand new global setting 4.Case studies of Ctrip’s collaboration with Priceline. |
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| 15:45-16:05 | Tea Break & Exhibition Visit |
| 16:05-16:45 | Seize New Opportunies with New Applications of Big Data and Digital |
| Gridsum Co-President Lifeng | |
| 1.How will brands find the right users via big data 2.What can big data marketing really do? |
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| 16:55-17:35 | How Should Brands Position their Digital Marketing Strategy for 2016？ |
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ZenithOptimedia Director of Strategy Shann Biglione |
| 1.Sharing of Innovative Case Study from 2015 2.How should brands position their digital marketing strategy for 2016 |