TIME: Dec.2nd,2015
VENUE: 3F Yellow River Hall
Availability: VIP Pass/Sub-Track Pass
In this era of information overload and fragmentation, consumers are unable to accept information that has no relevance or value to them. At the same time, with the emergence of a new generation of youths as mainstream consumers, media consumption is being decentralized, and this new generation are non-believers in traditional authority. And in this era, the promotion of quality content has taken on central importance. According to a study by the Content Marketing Institute, 60% of brands globally have indicated they will invest more in content, to enhance brand awareness, and to gain users and enhance their involvement are the primary objectives of content marketing.
| 09:00-10:45 | Registration & Exhibition Visit |
| 10:45 -11:25 | Content is Branding |
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Reckitt Benckiser Marketing Director Greater China Ben Wilson |
| 1.Move consumers with varied content； 2.Leverage multichannel characteristics to deliver unified brand messaging |
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| 11:25-11:45 | Tea Break & Exhibition Visit |
| 11:45-12:25 | Native Advertising: Relate to one’s own environment |
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iFeng SVP Andy Xu |
| 1.Brands and consumers to create living environments together 2.How to rebuild relationships between brands and people |
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| 12:35-13:15 | Coca-Cola’s lyric bottle: creating more possibilities in sharing |
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Coca-Cola Creative and Content Excellence Director Richard Cotton |
| 1. Case Study: Integrated Marketing of Lyric Bottle 2.How to continue telling a good story |
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| 13:15-14:30 | Lunch & Exhibition Visit |