David Porter
Media Director, Unilever North Asia
Chair, MEDIAFORUM China, World Federation of Advertisers
David is responsible for managing one of the largest media budgets in the region, driving the company’s innovation in Communications Channel Planning with a strong focus on Unilever’s development as a major force in digital marketing. He also chairs MEDIAFORUM in China for the World Federation of Advertisers (WFA).
Unilever brands have been widely recognised for their digital media work, especially in mobile, both in China and around the world. In March 2015 Unilever topped the WARC 100 ranking of the world’s best advertisers, measured by its success in the world’s top effectiveness and strategy competitions.
Unilever is a major advertiser with a broad portfolio of brands in the laundry, personal care and refreshment categories. Unilever brands include Clear, Dove, Lux, Vaseline, Pond’s, Omo, Comfort, Zhonghua toothpaste, Knorr, Magnum, Cornetto and Lipton. It has digitised rapidly in China and is a leading player in mobile/O2O, multi-screen planning and programmatic.
David was educated at Dulwich College, London and later at the Open University Business School, UK. He spent 25 years in UK agencies then 7 years in Thailand and Singapore with Mindshare. He joined Unilever in 2010 to manage its media investments in North Africa & the Middle East, Turkey, Russia, Ukraine & Belarus.
David and his family moved to Shanghai in 2013.