Zhao Gang，the current Marketing VP of Bestore, is also in charge of the company’s brand center, user data center. He was previously its VP of Strategy and President of Ecommerce Business Unit, and is also at present an expert member of the China Internet Committee, executive member of the China Brand Manager Committee, member of the Sina Weibo Community Committee, and special freelance columnist and executive council member of numerous marketing publications.
Zhao Gang possesses 20 years of enterprise marketing and operation management experience, and joined Bestore as its VP of Strategy in 2013, and is responsible for leading the implementation of its omni –channel strategy.
Following the strategic roadmap of its omni-channel strategy, the company restructured its ecommerce business into the platform business and ecommerce mall business units respectively in May 2014. Zhao is responsible for the further development of the ecommerce mall business unit, and the exploration and implementation of its social ecommerce business.