Eric Tian, Partner of “nice”, running all marketing, PR, trade functions. Prior to nice, Eric led as Director of Marketing Partnership at Weixin/Wechat, taking care of all partnering collaborations globally, and was in charge of projects such as the Wechat/Weixin red envelop campaign of CCTV Spring Festival Gala, others are partnering programs with NBA/Linkedin/Coke/Ebay/CHANEL/Cisco, etc. Prior to Wechat, Eric ran brand marketing at Nike for Basketball/Jordan/Athletic Training. Before Nike, Eric worked as the Marketing Lead of Li-Ning USA .