Keen currently heads up the marketing team for Burberry China. Overseeing media, digital, PR, events and social media. Partnering with Burberry’s China retail and merchandising teams, Keen strives to support Burberry’s aggressive expansion plan in the market and the brand’s continual investment in digital leadership.
In addition, as Director of Digital Marketing for Asia Pacific, Keen continues to drive innovation in digital marketing and commerce for Burberry in the Asia Pacific region. Covering Japan, Korea, SEA and Greater China.
Prior to joining Burberry, Keen heads up Ogilvy’s Engagement Planning team in China as well as the group’s Social Marketing practice. He had won numerous marketing and advertising awards during his 6 year tenure in China; including Best of Show in the China Effie; The most competitive marketing effectiveness award in the market.