Robin Zhang
Head of Consumer Marketing at LinkedIn China
Responsible for brand communications and media buy, business development (co-branding and marketing cooperations), social media, online and offline events, user operations and marketing analytics for both LinkedIn and Chitu.
Prior to Linkedin,Robin was the Retail Program Manager of Apple, and was in the position to design and implement localization strategy of iPhone Channel Excellence Program to improve in-store customer experience, securing global investment in Chinese market.
Robin also worked for Bain & Company as a senior Consultant,rendered professional consulting services in terms of marketing strategy and implementation for clients from varies industries. During 2005 and 2010, he worked for Nestle & Eli Lilly and Company as brand manager and product planner, respectively.