Fan Yi Ming ( Fantuan)
Branding Director of Mogujie.
Judge of the award panel – EFFIE AWARDS (Greater China), IAI AWARDS , ECI AWARDS .
Mr. Fan joined Mogujie in 2014 as the head of branding and communication.
He successfully built a brand image for Mogujie as “my personal fashion buyer” through the cross media integrated marketing campaign. Mogujie became the largest female social e-commerce brand in China under the brand strategy he designed.
In 2015 , Mogujie was recognized by winning many reputable awards including EFFIE AWARDS (Gold Awards), TMA mobile marketing gold awards, two gold awards of The Great Wall AWARDS and the advertiser personal achievement awards .