Fareeda is the Chief Strategy Officer of Hylink Digital Solution Co. Ltd. Since early 2011, she was responsible for steering Hylink’s corporate transition and capacity building. She brought strategic expertise over the past 4 years and helped the company becomes China Number One Full Serviced Digital Solutions Agency.
As a Chief Strategy Officer, Fareeda dedicates herself in establishing an innovative and visionary methodology on how brand works in the new digital era.
Fareeda has a diverse background covering multiple disciplines and industries over 20 years at agencies in Australia and now in China. She worked for ten years on Ford business at JWT in Melbourne and Beijing, later taking posts at Ogilvy & Mather Beijing, where she led accounts for Siemens Corporate, GSK, Great Wall Wine (COFCO) and Acura. During this time Fareeda also gained responsibility for overall training at Ogilvy.
In addition to trainings and client workshops, Fareeda has participated in various International and Local industry activities:
2015 SPIKES ASIA INTERNATIONAL Speaker
2015 PMAA (Promotional Awards) judge
2015: CEIBS EMBA/MBA Digital Marketing Guest Lecturer
2014: Campaign Asia Digital 360 Panel Speaker
2013: China Young Lions coach and judge
2013: China 4A Golden Seal judge
2011: Cannes International Advertising Festival Cyber Lions judge
2010: Key note speaker at Asia Marketing Effectiveness (AME) awards
2008 : Guest speaker at Peking University, Department of Advertising