TIME: Dec.1st,2015
VENUE: 3F Yellow River Hall
Availability: VIP Pass/Sub-Track Pass
The mobile internet era that connects all has arrived. Mobile has innate social qualities，riding the mobile wave,social media marketing that is based on connection through relationships is in phase of explosive growth. The growth of digital video marketing is attracting more marketer eyeballs, while the emergence of programmatic buying will forever change the way media is bought. Nowadays, brands are no longer achieving their marketing goals via a single channel, and the core of enhancing marketing value is realized through the combining of different channels.
Attendees: Marketing VP, Brand GM, Brand Directors, Ecommerce Directors, Digital Marketing Directors.
| 09:00-10:45 | Registration & Exhibition Visit |
| 10:45 -11:25 | Marketing Revolution: Mango TV’s Strategy |
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MangoTV Vice Marketing GM Xu Zhong |
| 1.Mango TV’s Marketing Case Studies. 2.Combining the best channels to maximize branding |
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| 11:25-11:45 | Tea Break & Exhibition Visit |
| 11:45-12:25 | Crafting Brands For Life in a Connected World |
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Unilever Media Director, North Asia David Porter |
| 1. How Unilever have adapted to the changing market in the mobile era? 2. What the state of digital marketing will be in five years? 3. State of readiness for new challenges-a study of World Federation of Advertisers. |
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| 12:35-13:15 | Mobile + eCommerce = The Revival of Marketing |
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Estee Lauder Brand GM Angela Hsueh |
| 1.How Brands Should Position their Digital Marketing 2.How Brands Build Up their Ecommerce Strategy for the Digital Era |
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| 13:15-14:30 | Lunch & Exhibition Visit |
| 14:30-15:10 | Creating a Company Based on the Ideal of its Fans |
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Letv National GM of Strategy Grace Li |
| 1.How do enterprises gain fans 2.Ways for companies to maintain their fan base |
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| 15:20-16:00 | China Digital Marketing Report |
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Hylink Ad COO Xavier Sun |
| 1.Summary of the current status of Digital Marketing in China 2015 2.Challenges and Opportunities in Digital for 2016 |
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| 16:00-16:20 | Tea Break & Exhibition Visit |
| 16:20-17:00 | Best Practices for Application of Programmatic Ads |
| 1.How do brands achieve great advertising ROI through programmatic Buying？ 2.What can programmatic buying in the multi-screen era do for brands |
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| 17:10-17:50 | Group Discussion: How shall brands achieve integrated marketing to maximize results |