Eugene leads the digital & content marketing practice at JWT Shanghai, advising clients such as Treasury Wine Estates, Mattel and Bayer. Eugene has 14 years experience in the digital marketing industry (10 of them in China), spanning both media and creative agencies. Prior to joining JWT, Eugene helped build GroupM China’s inhouse creative studio, and was General Manager at TBWA\ AGENCY.COM. He has been awarded for his work on McDonald’s, Starbucks, Levi’s Denizen, UNICEF, Bacardi, and Chivas. Eugene was recognized by Campaign as a China Digital A-Lister in 2014 and 2015. He is a ChinaAccelerator mentor, an advisory board member of ClickZ & GDMS, and a regular guest on the show Thoughtful China. Eugene and his wife also run an eCommerce business called www.teaurchin.com