TIME: Dec.2nd,2015
VENUE: 3F Yellow River Hall
Availability: VIP Pass/Sub-Track Pass
Digitalization is contributing to the emergence of a new consumer model. Consumer behavior has become more complex，there are greater expectations on technologies and digital lifestyles, offering more choices and power. Companies must engage with their consumers in the digital realm，and create business models out of consumer needs to achieve success. Alas, this is far from easy. In the digital era, the ability to engage with your consumers deeply is a challenge for all enterprises.
| 14:30-15:10 | Finding your consumers through digital |
| 1.How to find new users on the Internet 2.Ways to encapsulate relationships between brands and consumers |
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| 15:20-16:00 | Marketing begins with deeper consumer Insights |
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VIP.com Marketing VP Tony Feng |
| 1.How to realize deeper consumer Insights 2.Pushing appropriate ads to the right people |
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| 16:00-16:20 | Tea Break & Exhibition Visit |
| 16:20-17:00 | Marketing begins with deeper consumer insights |
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Mead Johnson Marketing Director – Integrated Consumer Engagement Vivian Yeh |
| 1.How to realize deeper consumer insights 2.Pushing appropriate ads to the right people |
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| 17:10:17:50 | Tapping the Inner Weibo to Win in Consumer Insights |
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Sina Weibo Corporate Marketing VP Wang Yajuan |
| 1.How to engage by knowing the hearts of a new generation 2.How should brands speak to youths |